So this month held the uber wonderful Mercedes Benz New York Fashion week, and let me tell ya what this gal loved immediately: Tadashi Shoji, ladies. Holy goodness, this amazing man was definitely the highlight of day 1. Inspired by pre-revolutionary Russia, every gown he showed is everything I’ve ever wanted in my closet. Ever. Imagine overly romanticized fashion mixed with the harshness of a Russian winter, and drama, DRAMA, in the styling. Punches of dark and metallic in eyes and lips set this girls bones a-chillin. And like the pro’s have been predicting for a while, texture is back in hair!
Shoji’s ladies sauntered down that runway in puffed up pony’s like they had come in right from a blizzard. Thankfully, Aveda makes products to make that look easily attainable (thank the heavens!), and I am here to walk you through it!
For this particular look, I would suggest the Aveda Pure Abundance product line pack mixed with Light Elements to achieve natural looking volume and weightless texture.
With towel dried hair, spray the Pure Abundance Style-Prep at the roots. Work through some Confixer (quarter size amount) to give some hold to the style, and blow dry with a round brush at the crown, and down using your fingers to give a natural wave and flare to your hair.
At the crown, sprinkle some Pure Abundance Hair Potion, and use your fingers back and forth in a quick scrubbing motion to bump ya up, and thicken that hair up to 17%.
With your hair wild and free (that’s the point in this one, duh), use about a quarter sized amount of the Light Elements Texturizing Creme, and emulsify through your hair to really define that texture weightlessly. Secure it in a low ponytail, keeping about an inch or two of a center part visible, and finish the look off with Pure Abundance Hair Spray.
Va va va voom, Madame Karenina!
Blog post by Aveda Institute Tampa Bay student: