As Senior Vice President of Creative and Global Creative Director of Aveda, Antoinette is responsible for Aveda’s Education collections. A true visionary with a passion for creating arresting visuals and unique style, Antoinette is also in charge of the image development and artistic direction of the Aveda brand.
Drawing on her extensive experience as an award-winning, world-renowned hair stylist and 2004 British Hairdresser of the Year, Beenders works closely with the world’s top photographers, models, and creative talent to develop dynamic concepts and striking images which combine a high-fashion sensibility with an environmental conscience.
As British Hairdresser of the Year for 2004 and nine-time nominee, Antoinette inspires people all around the world. She is a credible, technical and creative leader in the hairdressing industry – and among Aveda’s global salon professionals.